Google ADS recommendations are worth

Google ads use artificial intelligence and machine learning to recommend tactics in seven categories:

• Ads and assets
• Foundations AI
• Automated campaigns
• Offers and budgets
• Keywords and targeting
• Meson
• Repair

I recommend Google carefully. Right, some may improve performance. Others do not have to align with the advertiser’s goals or even damage the results.

Plus, beware of the Google Advertising Advertising Scores. It is estimated about how the account will work. Implementation of Google’s recommendations will increase the score, but not in my experience real performance. In other words, it is a metric of futility.

In this post there is a world recommendation for exploring.

Ads and assets

ADS & Address ARDESES Ad Copie and AntSets. Many recommendations suggest implementation of missing items such as calls and lead calls. However, advertisements about the main form do not have a sense of advertisers looking for visitors and formations on the spot. Release of recommendations if it’s your scenario.

However, the recommendation of missing assets is useful for advertising with legitimate shortcomings, such as search ads with less than 15 subtitles and oven descriptions or advertising to generate demand with missing text or images.

Foundations AI

These recommendations are a basic tactic, Google wants all advertisers to implement. Many recommendations overlap in other categories. For example, “adding images” will also appear in ads and assets.

Critical recommendations in AI Essentials are:

• Adding keywords of a wide match
• Updating of bids’ strategies
• Using consent mode

The importance of the keywords of a wide match because it uses most of the audience signals, thus helping the conversion scale. Similarly, the intelligent bidding procedure is a mandate for me because it is more efficient than manual. And the consent regime is decisive for respecting private users and recovering lost conversions from search engines with deactivated monitoring.

Google is considering performance maximum priority and includes it in Essentials AI Essentials, although the type of campaign is not suitable for all advertisers.

Automated campaigns

The primary recommendation of Google for automated campaigns is to create the performance of the maximum campaign and states: “According to Google data… Advertisers who use Max will reach an average of more than 18% more conversions for similar costs.”

Other recommendations for automated campaigns include updating dynamic advertising for searching and displaying campaigns Performance Max.

Offers and budgets

Recommendations of offers and budgets are useful in the correct analysis. The first solves campaigns limited by budget, where Google recommends weekly changes to improve conversions.

I consider these recommendations to be useful for higher expenses. Do not forget to correspond to the recommendations with specific campaigns, because this is not always obvious and ensure that everyone in accordance with your goals. For example, increasing budgets on top displays may not apply.

Google could also recommend a different strategy of offers in offers and budgets, such as transition from TCPA to Troa.

Keywords and targeting

In this category, Google recommends adding keywords Broad Match and suggests new keyword ideas and removes infamous conditions (for example, those with low search volume). The intention is to provide new opportunities for keywords when cleaning non-powerful workers.

Keywords and targeting also include recommendations for (i) targeting to the audience, (ii) automation of customer matches and (iii) optimized targeting in imaging campaigns. Later, Google gives more freedom to display ads on the display that I tend to release due to poor performance.

Meson

I implement Google’s recommendations because they affect users’ privacy and help restore lost conversions. I also implemented conversions. Users who deactivate tracking prevents visibility if they convert.

By updating the transmission monitoring, advertisers can collect the first data, hash, and then send them back to Google to close the gap in the conversion. Hénce enhanced conversions allow more accurate messages about messages.

Repair

Correction category warns advertisers of disapproving and missing items. Among the alerts include a rejected Sitelink or the missing keywords of the advertising group. Advertisers can operate scripts for these notifications. Most repair recommendations are direct and are worth implementation.

See the “Type of Recommendations” post, where you will find a complete list for each category.