Rannings keywords no length guarantees organic operation.
Ten years ago, we could estimate traffic to pages in three Google organic positions based on the keyword search volume. Already. Operation is much more difficult to predict due to new search features and dynamic overviews of AI.
In addition, the impact of keywords is predictable because celebrities use voice search and generative AI.
Therefore, many optimizers of professional search claims that keyword research makes no sense.
That’s wrong.
The benefits of keyword research are greater than the evaluation of organic search. It reveals where the prospects are on the day of purchase and what they know about the topic.
For example:
- Consumers investigating topic or problem are likely to use general keywords. It is less likely that they will be transferred immediately, but the chance will improve if it discovers your brand or product.
- Seekers using specialized conditions and industrial jargon are more informed and will probably buy soon.
In both scenarios of the knowledge of these keywords, it helps to focus on future buyers and create lifting content. Form – new consumers on the way – probably benefit from definitions and guides explanatory.
The latter – people using industrial terms – require as features or installation instructions. The definitions would only distract them and can represent the content of the filler (useless) according to the Google algorithm.
For example, a web traffic wizard would probably include the following keywords:
- “Increase the operation of the website”
- “How to promote your website”
- “Improve website hits”
- “How to do SEO”
- “How do you place on Google”
- “How to increase SEO”
We could conclude:
- “Increasing the operation of websites” means people who are aware of the need for operation, but know that it is howling it.
- “How to promote your site” suggests that the searchors are exploring options.
- “Web site hits” are probably search engines that start research using “hits” instead of “traffic”.
- “How to do it SEO” suggests search engines with vague understanding, requiring steps and explanation of beginners.
- “How to evaluate higher on Google” refers to people who understand “evaluation” but require advanced teaching.
- “How to increase SEO” indicates beginners, because advanced practitioners would probably not use this term.
Now we could group similar keywords on the basis of the intention and formulate the content appropriately. We could decide to examine, focus on beginners or professionals based on our target prospects.
Then we could ask AI for thematic ideas. I did it by calling on Gemini using the keywords ABOO. Here is the output.
| Keyword | Volume | SEO expertise (gemini) | Type of content (gemini) | Content elements (gemini) |
|---|---|---|---|---|
| Increase the operation of the website | 1300 | Beginner | Introductory guide, posts blog, control lists, Infographic | Basic explanation of traffic sources (organic, social, paid), special tips for beginners, easy -to -track steps, visuals, download sources. |
| How to promote your site | 590 | Beginner | Beginners’ guides, teaching programs, articles | Overview of different methods of promotion (SEO, social media, e -mail, etc.), focus on basic strategies, clear and brief language. |
| To improve website hits | 590 | Beginner | Educational, explaining shift from “hits” to meaningful metrics such as sessions and users | Explanation of key SEO metrics (organic operation, immediate abandonment, time on page, conversion) why “hits” increase how to monitor meaningful data. |
| How to make SEO | 2 400 | Beginner | Understanding of guides, deep articles, video tutorials, races | Explanation of basic SEO concepts (Research of keywords, on page, outside page, technical), practical examples, gradual instructions, download templates. |
| How to place on Google above | 2 400 | Beginner | Detailed guides, blog posts focused on specific evaluation, box studies | Explanation of Google Factors’ Rating, Special Tips for Improvement (content optimization, linking links, user experience), real -world examples. |
| How to improve SEO | 1600 | Medium | Advanced guides, blog posts for specific tactics SEO, studies, webinars | Focus on multiple nuances strategies (content audits, technical SEO, advanced link building), data -based data, deep analysis. |
| How to increase SEO | 1300 | Medium | Advanced guides, blog posts for specific tactics SEO, studies, webinars | Like “how to improve SEO”, but can also include topics such as SEO scaling and king measurement. |
Gemini’s analysis was useful, but not “how to increase SEO”. Chatgpt was different.
| Keyword | Volume | SEO expertise (Chatgpt) | User intent (Chatgpt) | Type of content and elements (Chatgpt) |
|---|---|---|---|---|
| Increase the operation of the website | 1300 | Beginner | Looking for general ways to get more visitors | Blog post or guide, list style (eg “10 proven ways …”), visual diagrams, SEO terms friendly to beginners. |
| How to promote your site | 590 | Beginner | Search for promotional strategies (possible for SEO) | Educational blog post, including SEO, social, e -mail, PPC; Use examples, infographic and control lists. |
| To improve website hits | 590 | Beginner | A non -technical term for the growth of traffic | Basic guide; Explain the operation of vs. Hits, SEO bases include the visual and “fast winnings” sections. |
| How to make SEO | 2 400 | Beginner | SEO learning from scratch | Guide to SEO Starter Guide, included a glossary, step by step with visuals; Put the video tutorials. |
| How to place on Google above | 2 400 | Medium | Interest in the tactics that can be done for evaluation | Tactical content (on the SEO page, backlinks, basic web vitality); Studies box, tips and tool manuals. |
| How to improve SEO | 1600 | Medium | Already makes SEO and tries to optimize | Advanced checklist or audit wizard, SEO tools, download templates. |
| How to increase SEO | 1300 | Beginner | A wide goal of increasing SEO | Explanation with example, basics of keyword research, connection strategy, useful FAQ format. |
All three analyzes – mine, Gemini, Chatgpt – useful information contributions, but one has to decide on the basis of their expertise and experience.
There is no need to create separate pages for each keyword. Instead of group keywords based on:
- Intention of primary search,
- Semantic similarity,
- Finders’ knowledge.
In short, the keyword analysis helps to create better content, much more than Racings itself.